Joint VentureProjectMotorsport
Zakspeed Experience
Intended joint venture for motorsport experiences and hospitality
Open to:PartnershipSponsoring
Zakspeed Experience is envisaged as a joint venture for motorsport experiences, events, hospitality, sponsorship, community and brand activation. Its focus is on experience and brand formats rather than racing operations.
Note on status
Venture in preparation. Contract negotiations, trademark rights and licensing questions are not yet finally resolved. Until they are, no race entries or rights are being promised to third parties.
Mission
Make motorsport accessible as an experience – away from the track.
Problem
Motorsport generates significant attention, yet access remains limited to spectating for most people. The economic leverage increasingly sits outside racing operations.
Products and services
- Experience and driving formats
- Hospitality at events
- Sponsorship and partner programmes
- Community and club structures
- Merchandising and digital products
Synergies within the Universe
- Event production and logistics from within the ecosystem
- Brand development through Brand Foundry Global
- Sales and sponsorship network
Get involved
Get involved in Zakspeed Experience
This venture is open to the following forms of collaboration. Choose in the form what you are interested in – your enquiry goes straight to the right place.
- PartnershipStrategic collaboration: joint market development, technology or sales.
- SponsoringVisibility and reach through the ecosystem's events, formats and brands.
What we are looking for
- Sponsors for experience and hospitality formats
- Partners from motorsport, retail and brands