A company is a project. An ecosystem is a structure.
Schmitz Universe is not a collection of ideas but a system: a parent company, defined sectors, independent companies, shared resources and traceable participation models.
What Schmitz Universe is
Schmitz Universe is the parent brand and long-term business platform of Jonas Schmitz. Under it, companies are founded, brands developed, digital platforms built, holdings maintained and business ideas tested.
What separates it from a conventional single business is reuse: whatever has been built once – a brand, a piece of software, a sales channel, a partner network – is available to the next venture. Building the second company therefore costs less than the first.
What separates it from an investment fund is operational involvement: we primarily contribute structure, technology and sales rather than capital. Holdings arise where we can contribute more than money.
Why companies benefit from one another
Demand
Our own event operations create demand for logistics, space, staff and software. That demand carries new companies through their early phase.
Requirements
Software products are not designed in the abstract; they come from problems that occur daily in our own operations and are tested there.
Reach
A platform with users can launch the next one. Brands, content and the creator network work across company boundaries.
Structure
Administration, legal, finance and brand are built once and used repeatedly instead of being recreated in every company.
Central resources
Every company stays independent while drawing on shared functions. This reduces fixed costs and increases the speed of building.
Strategy
Business model, market access, milestones
Brand development
Positioning, identity, naming architecture
Software development
Platforms, automation, operations
Sales
Partner network, channels, commission models
Marketing
Campaigns, content, media production
People
Recruiting, onboarding, qualification
Finance
Planning, controlling, reporting
Legal coordination
Contracts, compliance, data protection
Operations
Processes, tools, standards
Business intelligence
Metrics, analysis, steering
Internationalisation
Markets, structures, partners
Network
Partners, institutions, cooperation
How new companies are created
- 01
Observation
A problem appears repeatedly in our own operations or at partners.
- 02
Validation
We test market size, willingness to pay and competition – before building.
- 03
Structure
Positioning, business model and legal form are defined.
- 04
Build
Product, brand and sales are created using the central resources.
- 05
Market
First customers, first revenue, an honest review of the assumptions.
- 06
Scale
Independent management, own numbers, participation for the team.
The organisation chart
The parent company sits at the centre, surrounded by the sectors with their companies, brands and platforms. Line styles indicate the relationship to the parent company.
Events & Entertainment
Software & Artificial Intelligence
Platforms & Marketplaces
Logistics & Mobility
Real Estate
Hospitality & Lifestyle
Brands, Marketing & Media
Motorsport
Security
Education & Academy
How to read the status labels
A platform under construction may show ambition but must not fake scale. That is why every entry carries a status.
- Active
- The company delivers services in the market.
- Building
- A product or operation exists but is not yet fully rolled out.
- Joint Venture
- Joint venture with partners; contracts not yet concluded or under implementation.
- Investment
- A shareholding without operational management.
- Concept
- A worked-out idea without business operations.
- Planned
- Long-term objective, not yet started.
Transparency
The long-term picture
The goal of Schmitz Universe is to build an internationally active business platform that connects commercial success with innovation, entrepreneurship and social responsibility. International structures and a planned non-profit foundation are part of that picture – neither has been implemented yet.
- A parent company with clear governance
- Several independent, profitable companies
- Reusable technology across all brands
- International structures for expansion
- A non-profit foundation as our social contribution