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Schmitz Universe is not a collection of ideas but a system: a central platform, defined sectors, independent companies and shared resources.
Schmitz Universe is the umbrella brand and long-term business platform of Jonas Schmitz. Under it, companies are founded, brands developed, digital platforms built, holdings maintained and business ideas tested.
What separates it from a conventional single business is reuse: whatever has been built once – a brand, a piece of software, a sales channel, a partner network – is available to the next venture. Building the second company therefore costs less than the first.
What separates it from an investment fund is operational involvement: we primarily contribute structure, technology and sales rather than capital. Holdings arise where we can contribute more than money.
Our own event operations create demand for logistics, space, staff and software. That demand carries new companies through their early phase.
Software products are not designed in the abstract; they come from problems that occur daily in our own operations and are tested there.
A platform with users can launch the next one. Brands, content and the creator network work across company boundaries.
Administration, legal, finance and brand are built once and used repeatedly instead of being recreated in every company.
Every company stays independent while drawing on shared functions. This reduces fixed costs and increases the speed of building.
Business model, market access, milestones
Positioning, identity, naming architecture
Platforms, automation, operations
Partner network, channels, commission models
Campaigns, content, media production
Recruiting, onboarding, qualification
Planning, controlling, reporting
Contracts, compliance, data protection
Processes, tools, standards
Metrics, analysis, management
Markets, structures, partners
Partners, institutions, cooperation
A problem appears repeatedly in our own operations or at partners.
We test market size, willingness to pay and competition – before building.
Positioning, business model and legal form are defined.
Product, brand and sales are created using the central resources.
First customers, first revenue, an honest review of the assumptions.
Independent management, own numbers, participation for the team.
Schmitz Universe sits at the centre, surrounded by the sectors with their companies, brands and platforms.
The goal of Schmitz Universe is to build an internationally active business platform that connects commercial success with innovation, entrepreneurship and social responsibility. International structures and a planned non-profit foundation are part of that picture – neither has been implemented yet.