One company became a structure
Schmitz Universe did not begin as a concept but in practice: from events, services and digital products that are actually run.
How this came about
It started with events. Anyone who plans, produces and markets them quickly sees where things break down: finding suppliers, scheduling staff, transport, space and billing.
Each of those bottlenecks turned into its own venture – a platform, a service business, a piece of software. At some point it became clear that these ventures share more than a founder: they need the same brand, the same technology, the same sales and the same administration.
Schmitz Universe is the consequence. Instead of building each venture separately, a shared structure emerges in which new companies can be created faster and at lower cost than the first one.
What we want to be measured by
Honesty about the stage
We label what exists and what is planned. Ambition does not replace substance.
Building, not announcing
Ventures are only marketed publicly once they can actually deliver.
Reliability
Written agreements, clear responsibilities, traceable billing.
The long term
We build companies meant to last – not projects built for a sale.
Regional roots
The starting point is our own region. Internationality is a goal, not a claim.
Responsibility
Commercial success should give something back – that is what a planned non-profit foundation is intended for.
Jonas Schmitz
Founder and initiator
Jonas Schmitz
Jonas Schmitz is an entrepreneur and the initiator of Schmitz Universe. His vision is to build diverse companies, brands and platforms and connect them through shared structures.
His approach is operational: events, services and digital products are run first-hand before they become an offering for others. That practice determines which tools get built – and which do not.
He currently leads strategy, brand building and corporate development across all ventures. As the structure grows, operational responsibility is intended to move step by step into the individual companies.
Structure and responsibility
- Parent company: strategy, brand, central services
- Companies: operational responsibility and their own numbers
- Holdings: contractually governed, legally supported
- Reporting: uniform standards across all units
- Foundation: separate from the commercial structure
Current status
Where we stand
- First companies and brands in the marketDoneEvents, mobile space solutions, brand development
- Building the shared structureIn progressParent brand, portfolio order, central services
- Platforms moving towards marketIn progressManagement software, marketplaces, operating system
- Incorporation of the parent companyPlannedplanned Schmitz Universe GmbH
- International structuresPlannedHoldings outside Germany
- Non-profit foundationPlannedintended long term
Rooted, but not limited
The starting point is Germany. Platforms and digital products are multilingual from the outset because they are not bound by national borders.
Schmitz Universe — Building, connecting and scaling companies.