One company became a structure

It started with events. Anyone who plans, produces and markets them quickly sees where things break down: finding suppliers, scheduling staff, transport, space and billing.

Each of those bottlenecks turned into its own venture – a platform, a service business, a piece of software. At some point it became clear that these ventures share more than a founder: they need the same brand, the same technology, the same sales and the same administration.

Schmitz Universe is the consequence. Instead of building each venture separately, a shared structure emerges in which new companies can be created faster and at lower cost than the first one.