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SCHMITZUNIVERSE
ActiveCompanyBrands, Marketing & Media

Brand Foundry Global

Brand building from positioning to market entry

Open to:PartnershipCooperation

Brand Foundry Global builds brands internationally: positioning, naming architecture, identity, communication and market entry. The unit also sets the brand standard for the entire ecosystem.

Mission

Establish what a brand stands for first – then talk about it.

Problem

Companies invest in advertising before clarifying what they stand for. The result is interchangeable identities and expensive reach without effect.

Solution

Positioning and brand core first, then identity, then communication – in a traceable sequence.

Business model

Brand projects, ongoing support and participation in brand builds within our own ecosystem.

Products and services

  • Positioning and strategy
  • Brand identity
  • Naming architecture
  • Communication and campaigns
  • Market entry

Synergies within the Universe

  • Every new venture starts with a resolved positioning
  • One shared brand system across all companies
  • Media production within the ecosystem

Milestones

  1. Bilingual presence under its own domaincompleted
  2. Brand standard for new companies in the ecosystemongoing
  3. Expanding external client businessplanned
Get involved

Get involved in Brand Foundry Global

This venture is open to the following forms of collaboration. Choose in the form what you are interested in – your enquiry goes straight to the right place.

  • PartnershipStrategic collaboration: joint market development, technology or sales.
  • CooperationProject-based cooperation with a clearly delimited scope.

Non-binding · confidential · usually a reply within about 2 working days