Investing in a structure, not in an idea
Schmitz Universe is being built. This page describes the model, the current state and the possible routes to working together – without figures that cannot be substantiated.
The underlying rationale
Building a company is expensive because much of it is done for the first time: brand, software, sales channel, administration, legal. Anyone building several companies can do that work once and use it repeatedly.
Schmitz Universe organises exactly that: central resources, independent companies, clear levels of participation. The economic leverage lies in reuse, not in any single idea.
At the same time the current state must be named honestly: part of the portfolio is in the market, a larger part is being built and a further part is concept. The risk lies accordingly in execution.
Brands already in the market
Part of the portfolio is publicly accessible. You can verify these brands directly – without going through us.
- Regional EventsRegional event platform for events, organisers and suppliersregional.events (external website, opens in a new tab)
- EventX SolutionsEnd-to-end event solutions from planning to settlementeventx-solutions.vercel.app (external website, opens in a new tab)
- Xpandable SpacesMobile expandable space solutions for events, trade fairs and activationsxpandable-spaces.com (external website, opens in a new tab)
- Brand Foundry GlobalBrand building from positioning to market entrybrandfoundryglobal.com (external website, opens in a new tab)
Where the portfolio stands today
Distribution of publicly listed entries by status. The overview is updated with every change in the portfolio.
- 5
- Active
- 11
- Building
- 1
- Joint Venture
- 9
- Concept
The company delivers services in the market.
A product or operation exists but is not yet fully rolled out.
Joint venture with partners; contracts not yet concluded or under implementation.
A worked-out idea without business operations.
Only publicly listed entries are counted. Pure ideas under Future Ventures are excluded.
Where we stand
Progress with honest states – done, in progress, planned. No invented dates.
- First companies and brands in the marketDoneEvents, mobile space solutions, brand development
- Building the shared structureIn progressParent brand, portfolio order, central services
- Platforms moving towards marketIn progressManagement software, marketplaces, operating system
- Incorporation of the parent companyPlannedplanned Schmitz Universe GmbH
- International structuresPlannedHoldings outside Germany
- Non-profit foundationPlannedintended long term
Structure and steering
- Parent company with central authority over strategy and brand
- Independent companies with their own operational responsibility
- Uniform reporting standards across all units
- Separation of commercial activity and the planned non-profit structure
- External legal and tax support for participations
What speaks against an investment
A sound assessment needs the other side of the argument too. These points belong on the table before structure or amounts are discussed.
- Early stage: a substantial part of the portfolio does not yet generate meaningful revenue.
- Breadth: several sectors at once tie up attention and capital.
- Dependence on the founder at the current stage – addressed through central shared services and the gradual handover of operational responsibility to the individual companies.
- Open structural questions: the parent company is in the process of being formed.
- Market risk per company, particularly for platform models relying on network effects.
Data room
Documents such as presentations, plans and participation papers are not made publicly available. Access is granted personally through a protected area.
Legal note
Direct contact
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