Motorsport – a Schmitz Universe sector

Market view

Motorsport generates attention, emotion and access to commercially strong audiences. Increasingly, the economic leverage sits away from the track: in experiences, hospitality, community and brand activation.

Strategic vision

We treat motorsport as a brand and experience field rather than a racing operation. Ventures in this area are only presented publicly as active once contracts, trademark rights and partners are firmly settled.

In this sector

Companies and brands

Motorsport

Zakspeed Experience

Joint Venture

Intended joint venture for motorsport experiences and hospitality

Zakspeed Experience is envisaged as a joint venture for motorsport experiences, events, hospitality, sponsorship, community and brand activation. Its focus is on experience and brand formats rather than racing operations.

ProjectProfile

Synergies

Event production and hospitality from within the ecosystem
Sponsorship and sales network
Merchandising through in-house brand and fashion capability
Digital community and ticketing platforms

Partner options

Racing teams, rights holders and licensors
Sponsors and hospitality clients
Circuits and organisers
Merchandising and retail partners

Projects

Current ventures

MotorsportJoint Venture

Zakspeed Experience preparation

Clarifying contractual, trademark and licensing questions and designing the experience and hospitality formats. No marketing takes place before those are resolved.

Partnership

Open to enquiries

All projects

Working together in this field

Whether as a partner, client, investor or with your own company – tell us what this is about.