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SCHMITZUNIVERSE

Events & Entertainment

Live events, production, platforms and formats – from regional markets to scalable series.

Market view

The live events market is highly fragmented. Organisers, venues, suppliers, artists and staff largely work without shared digital infrastructure, which creates friction in discovery, matching, planning and settlement at regional level.

Strategic vision

We combine hands-on event operations with our own software. Running, producing and marketing events reveals which processes need to be digitised – and lets us test the tools in our own operations before offering them to the market.

Synergies

  • Own events as a proving ground for platform and software products
  • Shared sales and partner structure for organisers and suppliers
  • Logistics and transport from within the ecosystem
  • Brand and campaign development through Brand Foundry Global

Partner options

  • Organisers and venues
  • Suppliers, technical services and staffing partners
  • Municipalities, associations and tourism organisations
  • Sponsors and regional business partners

Working together in this field

Whether as a partner, client, investor or with your own company – tell us what this is about.

Non-binding · confidential · usually a reply within about 2 working days